2Pure Technology

2Pure Technology

15 years of intense laboratory and field based research in the industrial odour and cleaning sector paved the way for the patented scientific breakthrough that is in all 2Pure Products.

This technology has been adapted and improved for use in specific domestic and commercial environments. 

2Pure's work on new patented scientific breakthroughs in Odour Control and Cleaning technology will revolutionise the way we clean and maintain our world by enabling us to do it safely and ecologically.

The 2pure™ product range means that our customers can finally use products that really work without harming the planet, people or pets.

Smells and Air Purifying


Independent laboratory comparative testing was carried out against the leading household brand of air freshener, and our product was proven to be 40% more effective at removing odours across a broad odour spectrum.

The 2Pure air freshener is called an air purifier as it doesn't just remove smells from the air. For example, contaminants like ammonia gas is removed.

The Odour Science

Our noses are very sensitive to odours. Often one molecule of odour for every million molecules of air is enough for us to smell, which is why bad odours can become a real nuisance in domestic households or commercial environments.

2pure™ takes all existing technologies one step further. 2pure™ traps odours within the water droplet, and then specially formulated odour destructive reagents within the formula attack an odour compound on a molecular level, changing the structure so it is no longer an odour. 2pure™ destroys odours, therefore it does not need a fragrance to be able to work.

Unlike competing products, 2pure™ is highly effective against a huge variety of odours ranging from nitrogen based, through to sulphur based and others in between. At the same time, 2pure kills odour causing bacteria, preventing odours from returning, and leaves treated areas hygienically fresh.

Bacteria and Coronavirus

2Pure has tested its formulas to EN1276 (Bacteria) and EN14476 (viruses) protocols and while it does not class its products as disinfectants, they do have some remarkable benefits considering the environmental and safety attributes.

For example, Bacteria reduction is 99.99% and Coronaviruses are reduced by 99.99% in just 60 seconds.

Variants of 2Pure Technology are available in a range of products that target a multitude of demands. In fact, 2Pure harnesses odour elimination alongside the ability to clean ANY surface material via ANY method.

Traditionally, many of these areas require dangerous or caustic chemicals. 2Pure's products are non-toxic, non-irritant, non-carcinogenic, environmentally friendly, and 100% biodegradable.